Law firms are finally realizing that in order to survive and flourish they need to become self-reliant and tech savvy moving forward. Instead of depending on outside agencies to produce authentic content for them, law firms are finding the power in creating their own branded material and identity online.
These lawyers are using innovative platforms that enable them to produce more authentic content and update their websites regularly, outperforming traditional agency-created material while simultaneously generating leads themselves.
An effective legal digital marketing agency can save law firms much-needed stress. Many attorneys simply do not have enough time to manage their own marketing initiatives when trying to manage a busy caseload.
Reputable marketing agencies can handle tasks such as content writing, website development, SEO optimization and increasing social media posts on behalf of attorneys – freeing them up for client meetings and court cases.
Legal marketing agencies also provide access to advanced tools that are otherwise beyond the budget of smaller firms, such as email automation, and analytics platforms not readily available to the average law firm.
Search for legal industry agencies that specialize and have an established track record. An ideal agency will demonstrate its ability to increase the visibility of law firms while simultaneously creating leads.
2. Track record
Law firm marketing agencies can be an invaluable asset to attorneys who lack the time or experience to handle their own marketing. These agencies can assist them in building a brand, designing websites and managing email campaigns effectively.
A quality marketing agency should be able to demonstrate its ability to produce results. Ask about their track record with past clients, as well as case studies that highlight how they have helped other law firms succeed online.
Pricing is equally as important when selecting a law firm marketing agency, so be sure to get quotes for all services such as website design, content marketing, SEO and PPC. Furthermore, look out for any month-to-month contracts which can save money should you wish to switch agencies later. Ultimately, look for digital marketing firms which provide comprehensive packages at an affordable cost.
3. Case studies
Legal marketing agencies that excel can show tangible results through data and case studies, not only by showing clients the benefits of your services but also convincing them why they should choose you over competitors.
Blogging can be an effective marketing strategy for law firms, helping generate leads by answering frequently asked legal questions. Blog posts can also be shared on social media networks to drive additional traffic to the firm’s website.
Finding a digital marketing agency that is open with their clients is key for any successful partnership. This includes detailing how each campaign will affect their clients’ bottom lines. Some agencies even use internal metrics instead of client feedback when measuring performance – this enables the agency to be held accountable while guaranteeing clients are getting exactly what they pay for – essential factors in any lasting business partnership.
No matter the size or nature of your law firm, deciding how much of its budget to devote to marketing requires careful consideration. A law firm marketing agency should help you assess how much can be spent on legal marketing strategies.
If you’re having difficulty choosing a suitable law firm marketing agency, an affordable price should be key in selecting one. Keep in mind, however, that costs associated with marketing campaigns depend on their scope of work and results desired.
Consider more than affordability when choosing your legal marketing agency: transparency about performance is also essential. Some agencies refuse to allow clients access to performance data despite charging high fees; you need assurances that you’re receiving an ROI; pay-per-click ads may deliver quick results, but may lack long-term payback compared to SEO or content marketing campaigns that provide longer-term returns on investments.