Influencer marketing has experienced explosive growth over time as users’ buying decisions have changed over the years. They prefer to seek product and service recommendations from those with knowledge and authority. And these qualities often come in the form of social media influencers.
When it comes to getting recommendations or advice on what to do, what product to buy, what movie to see, and where to go on vacation, there are still areas in which we trust our peers more than the “experts.”
And that’s part of what makes an influencer so influential – by sharing content and knowledge in a certain way, consumers perceive that person as an equal. This has become easier thanks to videos and other visual content, online tools that weren’t as available a few years ago.
Influencers have gained a loyal audience because of their expertise and transparency. Unlike celebrities who actively promote products on their social media accounts, influencers have gained their fame through the valuable information they share with their followers. The number of social media influencers is constantly growing.
Here are some tips from the buy coursework company on how to become an influencer in your industry through social media management.
1. Find your niche
The first thing you need to do to become a good social media influencer is to choose a specific niche in which you want to be known. While most influencers start by posting content, what sets them apart is that they tend to focus on a specific niche in the industry they are passionate about.
So to find your niche influencer, you first need to determine who your target audience is by developing a unique persona: a semi-fictional representation of your ideal reader. Tools like HubSpot’s buyer persona creation tool can help you identify your ideal reader’s individual wants, needs, problems, and goals that you can help address and solve by pinpointing the right niche to create and grow as an influencer.
2. Choose the right social media platform
Depending on what your goal is, you’ll need to use different social media channels, so it’s important to choose the right platforms where audiences interested in your brand can interact with you. Of all the social media platforms, Instagram and TikTok are the most well-known and thriving right now.
It’s important to choose the right channel, so there are three questions you can ask to help you choose the right channel:
- Who is your target audience? Instagram, Pinterest, and TikTok are great options if you’re looking to reach millennials or Generation Z.
- Where are the other influencers in your niche? In addition to sharing the same target audience, being active on social media channels that feature major influencers in your niche opens you up to connecting with them and even collaborating with them in the future.
- What kind of content will you create? Some social media channels, such as Facebook and LinkedIn, allow you to publish a wide range of content formats, while others, such as YouTube and Instagram, are focused on providing users with only a certain format of content.
Therefore, it’s critical to choose the social media channel that best fits the content strategy you’re developing.
3. Develop a content strategy
As with inbound marketing, the format and quality of the content you publish either increases or decreases your chances of success as a social media influencer.
One of the things to decide is the type of format that will be used in the content. It should be one with which you can not only gather valuable information but also express your personality. Part of developing an effective content strategy is providing your audience with the right informative and personalized content. One of the reasons people trust influencers is to relate to them.
One effective way to do this is the 5-3-2 principle: out of every 10 posts you make on your social media account, five should be valuable content written by someone else, three should be educational and informative content that you created yourself, and two should be posts about you.
It’s also important to share content posted by other influencers in the same niche, as this will help you gradually get their attention, and you’ll find it much easier to communicate with them and ask them to do the same for you later on.
4. Distribute the content
No matter how great the content is, if people don’t see it and interact with it, it won’t be really useful. It’s also important to carefully plan when you will post and distribute content on social media.
The best time to post content on social media depends mostly on the social media channel you want to use. Each social media channel has its own rules and guidelines, but some general rules apply no matter which channel you use:
Focus on one theme for each social media channel
Using a specific theme for each of your social media channels will allow you to give your subscribers a more accurate picture of who you are, what you do, and what you stand for.
Categorize the different types of content you post. This way, your subscribers will know which social media channel they will find the content they want from you.
Personalize your message
Even if you post the same content on different social media channels, always take the time to personalize your message for each social network. Not only do you make each of your posts more personalized, but you also prevent your followers from feeling like they are spamming you on their social media channels.
Optimize your posts for mobile devices
People spend more than three hours on mobile devices today, so make sure your posts are just as engaging on mobile devices as they are when viewed on desktops or laptops.
5. Post tutorials on Instagram, YouTube or Facebook
People who want to learn more about brands or products usually watch videos. If your strategy or industry is very visual, consider showing your audience how to use the product you’re trying to promote with a quick “how-to”.
When audiences see the product in action, they may want to repeat your “how-to” project or feel that the product is easy to use. These thoughts can lead them to make a purchase and make both your customers and patrons happy.
6. Engage with your audience
When subscribers leave questions or comments on your posts, take the time to read them carefully and respond to them. This will help them feel valued and that you want to help them, and help you build a relationship with them.
However, not all comments and questions will be positive. You should know that there will be negative comments and criticism, and in those cases, it is best to remain calm and deal with them professionally.
7. Evaluate your progress
Finally, this step is very important, especially if you want to collaborate with brands for marketing campaigns because this is one of the things brands look for in influencers to collaborate on.
Most social media channels provide information and analytics to monitor your progress, such as demographics, reach, and engagement metrics that show how quickly (or slowly) you are building your audience. It will also show you which content formats are getting the most engagement so you can focus on creating more of them.
Positioning yourself as an influencer on social media will take some time, so be patient and consistent in the process. The most important thing to understand is that becoming a social media influencer is not the final destination. On the contrary, it is a stepping stone to greater opportunities and responsibility.
Read About Some Of The Popular Social Media Influencers: